What is USOP?

A USOP refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. Your USOP must be a feature that highlights product benefits that are meaningful to consumers.

It would be really helpful when you’ve been asked by a customer about your product or service, and you could answer it well, it means that your business has its own uniqueness.

Need an example?

Can you guess which brand is using this USOP tagline?
“Fresh, hot pizza delivered in 30 minutes or less, guaranteed.”

To differentiate and highlight your service, you need to think something different and unique as compared to other people’s services.

This will make the client always look for you because of the advantages. Some distinguish their services by providing discount packages when clients take many subjects. Some provide additional classes for free to their tuition clients or vice versa.

For an example, they have the opportunity to attend academic-related programmes, and certain motivational programmes for free or with a discount. It can also be an interesting learning module.

Additionally, it is possible to give more time every time a class is running. For an example, two parties have agreed to make one session for 1 hour in the beginning of the session.

Due to the disproportionate tutor, the student is most likely to have an optimal impact, then the time exceeds 1 hour is not charged in the bill.

As a result, the client will see that the tutors provided a service that is out of the ordinary and is likely to add another subject or recommend the tutor’s service to his acquaintance. That’s what is called ‘mouth to mouth’ marketing.

So, you would have the advantage of being over others, so use it to be your greatest ‘weapons’ to provide the best learning services to your customers.

To understand more about developing an educational business, you can join Simposium Tutor Profesional Malaysia #STPM2017

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